About the Client
A board-certified patent attorney, John Rizvi, heads The Patent Professor®, a nationally recognized intellectual property law firm. The firm is known for protecting inventors, startups, and entrepreneurs across the U.S., providing flat-fee billing, former USPTO examiners on staff, and high-profile media coverage. But even brilliance needs visibility.
The Challenge
Despite an ironclad reputation, The Patent Professor® faced obstacles in scaling digital visibility and lead generation:
- Inconsistent lead quality from Google & Meta campaigns
- Poor ad targeting for high-value inventors/startups
- Low video engagement despite strong creative assets
- No email nurture path to guide non-ready leads
The Solution
We architected a patent marketing funnel as unique as the minds it protects.
Strategy Breakdown:
Search & Display Ad Refinement
Laser-focused Google Ads targeting "how to patent an idea", "patent attorney near me", and startup-focused queries. Negative keywords filtered out low-intent clicks.
Reel + Shorts Domination
Remixed founder videos into scroll-stopping reels, leveraging hooks like “Protect it before they steal it” and “You patented what?!”
Authority Positioning via Quora & Reddit
We actively engaged in relevant threads on Quora and Reddit, positioning The Patent Professor® as the go-to expert in intellectual property. Promoted blog content, answered top-performing questions, and redirected traffic to the main site.
Ad Creative & A/B Testing
Designed a suite of high-converting ad creatives across social media, and tik tok, each helping the different stages of the patent journey.
1. 900 More Qualified Leads
Search + Social combo delivered patent-specific inquiries
2. 37% Drop in Cost Per Acquisition
More bookings with less ad spend
3. 300% increase in Engagement on Reels + Shorts
4. Legal leads nurtured into booked appointments
Our Creative Showcase:
Successful Results Obtained:
The transformation resulted in a 45% increase in qualified lead volume within the first six months, significantly reducing the time spent on non-viable inquiries. Peter Professor now maintains a consistent pipeline of high-cap tech startups and academic institutions. Most importantly, his brand is now recognized as a premier destination for intellectual property protection, allowing him to command premium rates and focus exclusively on groundbreaking innovation.
Increase in Qualified Lead Volume.
Increase in Conversion Rate.
Key Takeaway
By aligning Peter Professor’s digital authority with his technical brilliance, we didn't just find more leads—we found the right leads.
Explore Our Breakthrough Marketing Results
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Client Quote:
“We protect billion-dollar ideas. 7 Kings Marketing Solutions helped us market like one.”
- John Rizvi, Esq., The Patent Professor®